CLIENTS
FlaxmobileMelty’s Ice Cream
Victory Gardens
Open Food Network Canada
Hello City
Field Trip Health
Access Virginia
Look Books
Journey to the Zone
Craft of Consulting
The Virgin Islands Children’s Museum
Jane Goodall (Concept)
PERSONAL
Fabricated GalleryMake Yourself At Home
Current Events
Hydro Houses
Symmetry Symmetry
Authentic Essentials
Moon & Back
© 2024 Shelby Edwards. All rights reserved.
Authentic Essentials
Date: 2018
Dimensions: 10” x 10”
Material: Printed on newsprint
How much does language matter?
A catalogue including a variety of real grocery produce available for purchase from numerous grocery retailers in Canada. It was printed on newsprint to mimic the look and feel of an actual grocery catalogue.
All products are authentic line drawing representations of products simplified to their slogans and additional information and wording to encourage sales.
This project was inspired by researching behavioural economics and common practices in that field.
Authentic Essentials exists as a printed catalogue. These included images are the digital renditions.