Authentic Essentials



Date: 2018
Dimensions: 10” x 10”
Material:
Printed on newsprint

How much does language matter?

A catalog including a variety of real grocery produce available for purchase from numerous grocery retailers in Canada. It was printed on newsprint to mimic the look and feel of an actual grocery catalogue.

All products are authentic line drawing representations of products simplified to their slogans and additional information and wording to encourage sales.

This project was inspired by researching behavioural economics and common practices in that field.

Authentic Essentials exists as a printed catalogue. These included images are the digital renditions.